JAZD & Questex Announce B2B Directory Partnership for the HotelWorld Network
Andover, MA -- May 5, 2009 -- JAZD Markets, the leader in online B2B directory service platforms, announced today that it will partner with the HotelWorld Network, a Questex Media brand, to provide B2B buyers with the most comprehensive online directory for the global hotel market. The portal will launch early this Fall.
The HotelWorld Network will take advantage of JAZD’s Web 2.0 platform, offering clients customizable, branded microsites. These sites will provide buyers with traditional listing information including downloadable product specifications, pricing and marketing literature, alongside deep content including whitepapers, podcasts, webinars and company specific research. Opt-in registration for content provides member companies highly-qualified, motivated leads, and a robust SEO program drives targeted purchasers to the products they are looking for. The platform also incorporates an array of social media tools for users to share information and network with peers in real time – making this the first truly interactive directory in the hotel marketplace.
“JAZD’s platform provides the foundation for the most inclusive and productive online experience available to buyers and sellers in industry-specific directory environments,” said Jamie Bedard, Founder and CEO at JAZD. “The partnership between JAZD and Questex brings the hotel world online through the most engaging and functional Web 2.0 directory platform.”
The HotelWorld Network, one of the most recognized and valuable media groups in the hotel world, currently serves an audience of over 90,000. With the introduction of user-generated industry and multimedia content to the new portal, alongside relevant vendor information, the company hopes to strengthen ties with its audience and provide an engaging interactive channel with real-time results.
“Partnering with JAZD provides our clients access to the largest group of hotel professionals in the world – online, in real-time. ” said Tony D’Avino, EVP, HotelWorld Network. “The JAZD platform provides far greater depth and relevancy to our network than old-fashioned directory solutions, eliminating traditional problems and adding value for advertisers and buyers alike.”
About JAZD Markets
JAZD Markets is the leading B2B directory platform services company for B2B Trade Publishers, headquartered in Andover, MA. JAZD combines Directory placement, display advertising, lead generation, content integration, social media and vertical search into an innovative Marketing-as-a-Service (MaaS) directory platform where advertisers can measure and optimize the value from their online marketing spend. JAZD operates multiple online B2B directory markets under the brands: www.jazdchemicals.com, www.jazdlifesciences.com, www.jazdhealthcare.com, www.jazdhotels.com, www.jazdnightclubandbar.com, www.jazdtech.com, www.jazdcommunications.com, and www.jazdprocessing.com where buyers can easily find the right product/service.
About HotelWorld Network
The HotelWorld Network encompasses a series of publications, e-media and live events that serve the hospitality industry beginning with flagship publication Hotel & Motel Management magazine, delivering news, analysis and operational strategies; Hotel Design magazine, celebrating the design excellence of hotels, resorts, lodges and destination spas; and www.hotelworldnetwork.com, the comprehensive online informational resource for hotel owners, operators, designers, architects,developers and investors. In addition, the HotelWorld Network presents live events such as the International Hotel Investment Forum (IHIF) held in Berlin; the Russia & CIS Hotel Investment Conference; HOTEC Design and HOTEC Operations; HotelWorld Expo & Conference, part of International Hospitality Week and introducing IHIF Asia Pacific, a hotel investment conference in the Asia Pacific region.
About Questex Media Group, Inc.
Questex Media Group, Inc. is a global, diversified business-to-business integrated media and information provider, headquartered in Newton, MA. Questex serves multiple industries including technology, beauty, spa, travel, hospitality, leisure, home entertainment, industrial specialties and service industries through a range of well-established, market-leading publications, events, interactive media, research, information and integrated marketing services. The company's businesses are managed through operating companies including Questex Media Group and sixsubsidiaries; InfoTrends, Inc., the world's leading strategic research and advisory services provider to the document management and communications industries; McLean Events International, Ltd, a world-leading producer of appointment-based events; Imaging Network, a leading business-to-business multimedia marketing company serving the office products channel; Five Star Alliance, the leading online luxury hotel booking service for the affluent traveler; and, Oxford Publishing, Inc., publisher and tradeshow producer serving the beverage and food industries; and FierceMarkets, a leading online B2B media company serving the telecommunications, life sciences, healthcare, IT and finance industries. The company's combined operations include more than 450 employees in offices throughout North America, South America, Asia and Europe.
HotelWorld Network Press & Analyst Contact:
Michelle Mitchell
Questex Media Group
Tel: +1 216-706-3733
Email: mmitchell@questex.com
JAZD Press & Analyst Contact:
Shannon DiGregorio
JAZD Markets
Tel: +1 978-474-6611
Email:
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