JAZD adds Chris Selland as VP of Industry Marketing & Business Development
Andover, MA -- April 9, 2009 -- JAZD Markets, the leader in online B2B directory-driven Marketing as a Service (MaaS) platforms, today announced that Chris Selland has joined the company as Vice President of Industry Marketing & Business Development. Mr. Selland will be focused on building out JAZD Markets’ industry-focused business ad content strategies in partnership with leading B2B Publishers and trade associations. Selland is a member of the JAZD management team and will report directly to Founder and CEO, Jamie Bedard.
“Chris brings a sterling career of business-building and leadership to the JAZD team. Chris’ keen understanding of the tools and content that buyers need to make their purchasing decisions and the challenges that sellers have in differentiating themselves while filling the pipeline with qualified prospects is unrivaled in the marketplace today”, said Bedard.
“As B2B buyers shift their research and purchasing activities online, I’ve seen firsthand how ‘business as usual’ marketing simply doesn’t work anymore,” stated Selland. “JAZD has developed a Marketing as a Service vision and platform that I am convinced will allow B2B marketers – and buyers - to completely reinvent their operations and results.”
Mr. Selland brings more than 20 years of executive level experience to JAZD. He has previously collaborated with Mr. Bedard at the Aberdeen Group (acquired by Harte-Hanks) where he served as Vice President of sell-side research. Mr. Selland joined Aberdeen after the company acquired Reservoir Partners LP, a Customer Relationship Management (CRM) advisory firm, which Mr. Selland founded in 2001.
Most recently, Mr. Selland served as Vice President of Marketing & Business Development at EasyLobby, Inc., and prior to that as Vice President of Business Development at SoundBite Communications (NASDAQ:SDBT). Earlier in his career, he held senior business development, marketing & sales positions at eSupportNow, the Yankee Group (acquired by Reuters), Primix Solutions, ON Technology (acquired by Symantec), Access Technology (acquired by Computer Associates) and Ingersoll-Rand. Mr. Selland has an MBA in Economics and International Business from New York University’s Stern School of Business, and a BS in Operations Research & Industrial Engineering from Cornell University.
“There’s a huge need among B2B buyers and marketers for the type of next-generation MaaS offerings that JAZD Markets provides.” said Selland. “I’m thrilled to join the company at this early stage, and to help make this vision a reality for our customers and partners.”
About JAZD Markets
JAZD Markets is the leading B2B directory platform services company for B2B Trade Publishers, headquartered in Andover, MA. JAZD combines Directory placement, display advertising, lead generation, content integration, social media and vertical search into an innovative Marketing-as-a-Service (MaaS) directory platform where advertisers can measure and optimize the value from their online marketing spend. JAZD operates multiple online B2B directory markets under the brands: www.jazdchemicals.com, www.jazdlifesciences.com, www.jazdhealthcare.com, www.jazdhotels.com, www.jazdnightclubandbar.com, www.jazdtech.com, www.jazdcommunications.com, and www.jazdprocessing.com where buyers can easily find the right product/service.
JAZD Press & Analyst Contact:
Shannon DiGregorio
JAZD Markets
Tel: +1 978-474-6611
Email:
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